Required Assistant Brand Manager

2 - 4 Years

Job Description


Greetings from Cholayil Pvt Ltd !!!

We are looking for an Assistant Brand Manager profile for our Marketing team. Hi,

Greetings from Cholayil Pvt Ltd !!!

We are looking for an Assistant Brand Manager profile for our Marketing team.

Roles & Responsibilities:

1. Developing marketing strategies and executing them through powerful Marketing communications campaigns (ATL / BTL / Marketing Collaterals etc..)
2. Working with Advertising Agencies, Packaging Design Agencies, Website, Digital, BTL Agencies and PR Firms
3. Identify innovative business building ideas to increase business prospects.
4. Assist in developing promotional strategies for brand awareness and profitability.
5. Provide assistance in developing brand positioning and communication strategies.
6. Manage consumer and trade promotional activities and marketing events. Will be responsible for tailoring campaigns/activation & put in place correct systems and processes for smooth execution.
7. Manage cross-functional teams to execute projects within assigned timelines and budgets.
8. Collaborate with Market Research agencies to identify consumer trends and needs.
9. Work with Research and Development (R&D) team, packaging team and other departments to convert innovative business ideas into saleable products.
10. Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products.
11. Assist in developing annual business plan for profitable company growth.
12. Analyze competitor performance and market trends to provide recommendations for brand development.
13. Monitor and control expenses within allotted budget.

Salary: INR 10,00,000 - 12,00,000 P.A.

Industry:FMCG / Foods / Beverage

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Product/Brand Manager

Employment Type:Permanent Job, Full Time


Desired Candidate Profile

Educational Qualifications:
MBA from Top B School(specialized in Marketing is preferred)
Work Experience Requirements :
2-3 years of work exp and similar Personal care Industry would be an added advantage
Skills Required :
Proven working experience.
Should have good leadership skills and be able to motivate the team.
Should have a strategic vision - both short term and long term.
Should have a clear and well-defined focus on the objective.
Excellent Communication & Interpersonal Skills.
Should have a track record of growing with the organization.
Language English and Hindi (Optional)


PG:MBA/PGDM - Any Specialization, Marketing

Doctorate:Doctorate Not Required

Company Profile


About Cholayil:

Cholayil was stared in 1969 by Dr. Sidhan, a certified medical professional. Dr. Sidhan used his understanding of Ayurveda to develop Medimix, an ayurveda soap. Medimix soon became a household name and also transformed into the flagship brand of the company. The ingredients in Medimix are frequently used in Ayurveda for the treatment of skin maladies. The quality of the product and marketing perseverance of Dr. Sidhan were crucial factors for the success of the Medimix Brand.

In 2011, the leadership of the company passed on to Mr. V. S. Pradeep Cholayil and now it has become a multi - Crore FMCG organization. In 2007, Cholayil acquired the talcum powder brand Cuticura and expanded it to the deodorant and soap segments. It also acquired the soap brand Krishna Thulasi in 2011. Cholayil' s other subsidiaries are Sadayush, an Ayurvedic cure and care center, and Jullaaha, a clothing line made from natural dyes and fibers.

Our company website:
View Contact Details+

Recruiter Name:Remya Krishnan

Contact Company:CHOLAYIL PVT LTD


Address :#8, J Block, 6th Avenue Anna Nagar East


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